Daily DispatchThis is a featured page

SUMMARY
The Daily Dispatch is an English-language newspaper published in East London, South Africa. It has the greatest sales out of any Eastern Cape newspaper with around 33, 000 copies sold per day. The areas of focus in each issue are local news, national and international news, business, opinions from readers, entertainment, sports, and classifieds. [3]
The Daily Dispatch has been recognized on an international level for its high quality of content. The newspaper is known to draw attention to current issues in the surrounding local community and the country, making it appeal to a large amount of people. [3]

HISTORY
Daily Dispatch 1939
The Daily Dispatch was first launched from a kitchen on Smith Street in East London on September 10, 1872. By the time the town of East London was officially proclaimed a town, the Daily Dispatch had been publishing for a year. The paper is still publishing today, having covered 6 generations of difficulties and resilience.
When the newspaper was first launched in 1872, it was done so with the interests of a colonial minority. However this changed in the 1890s, when Cecil Rhodes implemented the policy of “fair treatment of all races” as a condition of his £500 investment in the newspaper.
The 1960s proved to be a time of great change and modernization for the Daily Dispatch. Examples of this would include the companies first colour advertisement and the addition of a daily page designed specifically for women, introduced at the end of 1961. 1965 also proved to be significant year for change as it involved the induction of Donald Woods as editor. Woods was later arrested in 1977 and banned for 5 years for speaking publicly about the government’s involvement in Steve Biko’s death. Woods was also editor in 1972, when the Daily Dispatch became the first newspaper in South Africa to offer colour printing facilities to readers and advertisers. By this stage the paper had 33000 daily readers.
In 1985 it was time for further change in the Daily Dispatch and this was manifested in the development of new masthead. This masthead included lower case letter as these were easier to read than capitals.
The Daily Dispatch experienced multiple problems during the lead up to South Africa’s first democratic elections. These difficulties were due to the militancy of the Pan African Congress, who threatened distributers of the newspaper, vandalized delivery trucks and even occupied the Daily Dispatch offices. The newspaper showed resilience through this by continuing to publish.
The Daily Dispatch has continued to modernize and advance in its use of technology. An example of this would be the creation of the newspaper’s website, Dispatch online, which by the end of its first year had 100000 monthly views.[1]


STAFFING AND OWNERSHIP

The Daily Dispatch is owned by Avusa Limited, a media and entertainment company in South Africa. Avusa is known for its high-status brands and its unique and interesting content.
Avusa aims to help the people and communities in which they distribute their media. Their main goal is to bring great stories to the eyes of as many people as possible while having a positive impact in people's lives.[5]
Staff: Brendan Boyle - Editor in Chief
Rochelle Bradshaw - Managing Editor
Cheri James - News Editor
Andrew Stone - Assistant News Editor
Asanda Nini - Council reporter
Mike Loew - Chief reporter
Lulamile Feni - Mthatha Bureau Chief
Zwanga Mukhuthu - Crime Reporter
Msindisi Fengu - Education Reporter
Sikho Ntshobane - Mthatha Bureau
Abongile Mgaqelwa - Political Reporter
Bongani Fuzile - Mthatha Bureau [5]

AUDIENCE DEMOGRAPHICS/CIRCULATION

The target audience are people who are classified as within Living Standard Measure (LSM) 5 to 10. [2]

Readership: 237 000
Circulation: 33 000
Average age of reader: 37
Race of readers: Black-78%, White-15%, Coloured-6%, Indian-1%
Spoken language of readers: English-17%, Afrikaans-6%, African Languages-77% [4]


INTERNET/CONVERGENCE

DispatchOnline
The Daily Dispatch runs a website where they publish select stories from their printed material. The site was launched on September 10, 1997. It took a while to gain popularity, but now boasts more than 100 000 page views each month.The site can be reached at http://www.dispatch.co.za/ [2]
COMPETITION

The Daily Sun and Die Son may not be competitors in terms of publishing thesame content as the Daily Dispatch, but both titles have a fair amount of support in areas where the Dispatch circulates. [2]

The Weekend Post is considered a main competitor of the Saturday Dispatch. Although Port Elizabeth makes up the bulk of the Weekend Post's readership,the paper does produce a Border edition which competes with the Dispatch ona Saturday. [2]

AWARDS

The Daily Dispatch has won numerous, prestigious awards for its investigative pieces over the years. These include the regional andnational Vodacom Awards(2008, 2009, 2010), Mondi Shanduka Awards (2007,2008, 2009), Taco Kuiper Awards (2008) and the CNN Africa Awards (2010,2011). [2]

CONTROVERSY

The nature of media is to be controversial and like
many other publications and broadcasters, the Dispatch has found itself at the receiving end of criticism from the public, high profile individuals
and politicians. [2]

In 1977, editor Donald Woods was arrested and banned for 5 years due to speaking publicly about the government's involvement in the death of Steve Biko. His family was consequently harassed by the government.This included an instance when the editor's daughter was injured from a packaged t-shirt that has been rigged with acid. [1]

In 1979, the Daily Dispatch was banned in the Transkei by Kaizer Matanzima, who was opposed to a certain publication. This ban lasted 3 weeks and multiple journalists were arrested without a given reason. [1]

REFERENCES

[1] Williams, G. The History of the Daily Dispatch by Glen Williams, [Online], Available: http://www.dispatch.co.za/history/ [14 October 2012].
[2] James, C. (2012, October 12). News Editor. (R. MacDonald, Interviewer)
[3]Avusa- Daily Dispatch, [Online], Available: http://www.avusa.co.za/businesses/media/daily-dispatch/ [15 October 2012].
[4]Mahomed, A. (2011) Pushprint, 26 July, [Online], Available: http://pushprint.co.za/info-graphic/daily-dispatch-info-graphic [14 October 2012].
[5]Avusa- About Us, [Online], Available: http://www.avusa.co.za/about-us/ [14 October 2012].


Image Resources:

http://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Daily_Dispatch.jpg/421px-Daily_Dispatch.jpg

http://www.dispatch.co.za/wp-content/uploads/2012/08/dispatch.png


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Rheadejaneiro
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